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Instantly see the MAR & usage data for all of your sales collateral

Your CRM tells you when a sales trigger has happened, we show you which marketing efforts helped and how to make them more effective.

Recruitment marketers at larger agencies want to be proactive, but don't know which marketing touchpoints actually made a difference.

Sales pipeline graphic vertical

This means that proving ROI and making your marketing more effective becomes a guessing game based on what your consultants tell you, assuming you even have time to ask them.

There's a better way to see what's happening in your black-box sales pipeline than listening to anecdotal feedback.

Two Dot provides visibility of your sales collateral by...

Detecting which marketing content is used by recruiters
Answering 'Did this piece of content move the needle?'
Connecting every touch-point to a placement to prove MAR

Two Dot is an Advanced RevOps Platform

that aligns marketing and sales by showing you what's working in your sales pipeline, what's not, and how to improve, backed by your customer conversations.

We know that recruitment marketing is about building strong relationships with both clients and candidates, so it could be more than a year between first touch and securing a mandate. This is inherently hard to attribute, but with Two Dot, every email, call, website visit, impression, and click is connected back to a placement to prove MAR across the entire funnel.

We held a round table with recruitment marketers from leading agencies to help design our platform...

and then we interviewed 100s more marketers, consultants, and agency owners to make sure that we were building something recruitment marketers could rely on.

Two Dot worked with the leading recruitment agency, Focus Cloud, to develop its software for recruitment marketers.
Two Dot worked with the leading recruitment agency, La Fosse Recruitment, to develop its software for recruitment marketers.
Two Dot worked with the leading recruitment agency, Search Recruitment Group, to develop its software for recruitment marketers.
Two Dot worked with the leading recruitment agency, Barton Partnership, to develop its software for recruitment marketers.
Two Dot worked with the leading recruitment agency, CRS, to develop its software for recruitment marketers.
Two Dot worked with the leading recruitment agency, First Point Group, to develop its software for recruitment marketers.
Two Dot worked with the leading recruitment agency, Handle Recruitment, to develop its software for recruitment marketers.
Two Dot worked with the leading recruitment agency, Portfolio Group, to develop its software for recruitment marketers.
Two Dot worked with the leading recruitment agency, SGI, to develop its software for recruitment marketers.
Two Dot worked with the leading recruitment agency, Spencer Ogden, to develop its software for recruitment marketers.
Two Dot worked with the leading recruitment agency, VHR, to develop its software for recruitment marketers.
Two Dot worked with the leading recruitment agency, Stratum International, to develop its software for recruitment marketers.
Recruitment marketers from these companies were either part of our round table or interviewed as part of our reasearch.

Everything marketing teams love about Two Dot

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Visibility

Immediate visibility into the usage and MAR of every piece of sales collateral used by consultants

Clear insight on how each marketing and consultant touchpoint progressed a deal without having to ask each client.

Intelligent search that knows how everything is connected, so you can see the 'why' without spending hours on pivot tables in Excel.

Immediate visibility into the usage and MAR of every piece of sales collateral used by consultants
Ease of use

Integrated directly into your tech stack, meaning no overhead for your consultants.

Data is presented as a story, backed by evidence, with immediate actions available, making analysis easy to understand and the next steps clear.

Automatically splits insights across your different niches and internal brands so that you don't manually have to filter your data each time or handle conflicting information.

Integrated directly into your tech stack, meaning no overhead for your consultants.
Scale

Insights into the bigger picture - not just one client - so you can be confident in identifying what's moving the needle at scale.

Intelligently detects when a candidate transitions into a client, so touchpoints are accurately marked for analysis without manual data cleansing.

Diverging audience behaviour is spotted in real time, so you can see why you got a mixed response from an audience that you thought had consistent behaviour.

Insights into the bigger picture - not just one client - so you can be confident in identifying what's moving the needle at scale.

Is there something we've missed?

It would be good if

Questions?

We have answers

In terms of attributing marketing material, the ROI is immediate. We typically see the impact of our suggested optimisations within the first 60 days of use.

We are very recently out of early access and, as a result, are still developing our pricing model. If you are interested in our platform, we would love to talk to you and work out a price that works for both of us. Scroll down to book a demo.

Short answer: no. Long answer: Recruiters have a very well defined workflow between the CMS, LinkedIn, online calls, and email, and tools that don't integrate with this workflow don't get used. Therefore, Two Dot is embedded directly into the all of these tools to track and optimise the marketing efforts throughout the recruiter workflow without any additional overhead. Marketers access the data we collect on our web app, but your recruiters do not have to do anything extra for your agency to effectively use Two Dot.

We integrate with your CRM and your business suite (e.g. Microsoft 365/Google Workspace) - to get started, talk to your IT manager on how to generate API keys for these services.

Yes, you can! Our software immediately gets to work attributing marketing material that your consultants have sent through email. If your previous calls are recorded, you can batch upload them to our platform to be processed and analysed.

Yes, up to a point. We use AI matching to connect any given piece of content to what is stored in your sharepoint or google drive. This AI matching gives us a confidence score between 0% and 100%. If no changes are made, we can be 100% confident that it is the same file. This confidence value drops as more changes are made. Anything above a threshold value, that you set, is associated with the original marketing material.

No; everything is on the web.

We are aware that integrating any external software presents novel business and data protection risks. Therefore, we have designed our platform and license agreement with specific security measures in mind. Minimised Data Access: Two Dot's platform retrieves the least possible amount of data that we need and only stores it if absolutely necessary. Physically Separate Processing: All data related to your agency is processed separately to our other customers and is all stored on encrypted hard drives. Non-Disclosure Agreement: In our license agreement, we include a non-disclosure agreement to legally prevent Two Dot from sharing data with third parties. Encrypted Access Keys: We encrypt all access keys that our software uses to connect to your infrastructure.This prevents any malicious use of these access keys.

Yes, we only use the data that you own and consent to us using. See the bottom of this page for links to our privacy agreement, data retention details, and cookie policy.

Yes, please book a demo call below to learn more.

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