Senior Marketing Executive (ABM & Account Engagement)

About the team

The marketing team at Two Dot is at the heart of how we engage our target accounts - our M.O is using marketing as an excuse to reach out and stay engaged, even post sale. This means that we create content, campaigns, and messaging that capture the attention of high-value businesses and move them through the account journey. Working closely with the BDR and sales teams, we design multi-channel ABM plays, tailor communications to each account, and ensure every interaction is meaningful and personalised to help scale a repeatable, account-driven growth engine.

About the role

We're hiring a senior marketing executive to own content and campaigns that drive engagement with our target accounts. You'll work closely with the founder and BDRs to craft messaging, create personalised content, and run multi-channel ABM campaigns that turn high-value accounts into meetings, opportunities, and closed deals.

This is a hands-on marketing role. You'll be creating, executing, and iterating on campaigns yourself - working directly with the founder - alongside managing others.

We're looking for people who have

• 5-10 years of B2B marketing experience, ideally in account-based marketing or demand generation
• Hands-on experience creating content for target accounts, including emails, LinkedIn posts, blogs, sales collateral, and campaigns
• Comfortable managing multi-channel ABM campaigns (email, social, ads, events, webinars)
• Experience working closely with SDR/BDR or sales teams
• Strong writing, storytelling, and design sense
• Experience measuring account-level engagement and pipeline influence
• Comfort in early-stage environments, wearing many hats and executing end-to-end

Bonus

• Experience in tech, SaaS, or B2B services
• Familiarity with ABM platforms or intent data tools

This role is based in London, UK. We use a hybrid work model of 3 days in the office per week and don't currently offer relocation assistance to new employees.

In this role, you will:

• Develop account-specific content for our ICP and key target accounts
• Plan and execute ABM campaigns across email, LinkedIn, digital ads, and events
• Collaborate with BDRs to craft personalised outreach sequences
• Measure engagement at the account level and optimise campaigns accordingly
• Build a small content library and campaign playbooks for the GTM team
• Continuously test messaging, creative, and channels to improve conversion

Over time, you may:

• Take ownership of ABM strategy and campaign planning
• Scale content operations, bringing in additional marketers or designers

Although not strictly required, you might thrive in this role if you:

• Love creating content that drives real business outcome
• Think in terms of accounts, not just leads or clicks
• Enjoy fast iteration and experimentation
• Are energised by close collaboration with sales and founders
• Are comfortable with ambiguity and early-stage processes

About Two Dot

Two Dot is a software development company dedicated to expanding the capacity of sales and marketing teams by analysing current business workflows and innovating upon them. Our mission is to enable our customers to have strong interactions with

We are building a culture of high-performance and innovation, across everything from what we design and build to the approach that we take to market and sell our product. We want people who not just fit in, but positively contribute and complement our existing team.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, colour, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via your

At Two Dot, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

Compensation

£70K-80K + revenue-based yearly bonus + equity.